Whether you’re an Instagram influencer, a small business or a huge brand, chances are you have competition you have to outsmart. The competition is tough in almost every industry – that’s a blessing and a curse internet has brought upon us. The rules of the market are set by the players, so learning about what are your competitors up to is perhaps the most important task you have.
It’s only natural if you are looking for ways to redirect some of your opponents traffic over to your content, no shame in that game. We’re even going to help you do that. Here are a few steps you should take to do just that:
- Do your homework. Before you’ll be able to do anything tangible, you’ll need to research the market. Figure out who are the key players you want to focus on. Don’t necessarily focus on the biggest fish in the sea, it’s more important to see who’s the most similar. Those are the guys you’re running against.
- Now’s the time to one-up them. Focus on figuring out what’s the thing they’re lacking. Are they not responding to comments? Are they using relevant hashtags? Are they including location in their pic? Are they doing contest and/or giveaways? How often are they posting? All of these could open potential space for you to jump in and provide that extra bit of value they’re not giving.
- Use Archie to automatically interact with your competitors’ followers. Archie has this feature called “super targeting” which is as simple as you putting in the accounts whose followers you’d like to leverage and the system takes care of getting their attention on you. In other words, you just tell Archie who are the people whose followers you want and it goes ahead and makes that happen for you. You’ll be interacting with them completely on auto-pilot. An added bonus is that it works with Twitter users as well. Pretty handy, right?
- Use what you see to improve your content. Give your competitors’ pages a scroll and try to notice some patterns. Some posts will necessarily have much higher engagement than the others. Analyze and try see what’s behind that. Maybe it’s the hashtags they’re using or the set-up of the content or the style of the description. Whatever it might be, you’re bound to find something relevant that will help you boost your content.
- Do your best to figure out where exactly is their traffic coming from, since there just might be a source you didn’t even know exists. One way you can look into that is with SimilarWeb. It will tell you where are your competitors advertising, so you can go ahead and try the platforms you weren’t using before and see how is that working out. Another platform that could help you learn more about competitors’ campaigns is WhatRunsWhere.
- Look your competition up on Twitter. People are very likely to use Twitter as a platform of choice when they want to point out something they’re unhappy about, meaning you’ll get great insight what is the thing that your competitor’s following is frustrated about. From here you can go two ways: you can either approach them and explain that you can offer a solution to their issue or address the topic in your content. For example, if you see people are bothered by a specific problem, make sure you elegantly point out you’re taking care of that.
Don’t be afraid to get a bit aggressive in this endeavor, it’s a competitive world out there and everyone is trying to stay on top of the game. Luckily, there are tools and tactics mentioned above that will make this easier than ever before to get well ahead of your competition.
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